“COTTO” Presents “Fulfill Your Dream” Concept in Response to the ‘New Normal’

2020-08-27

Bangkok – “COTTO”, Thailand’s leading manufacturer of tiles and sanitary ware industry, highlights the concept “Fulfill Your Dream” in response to the ‘New Normal’ lifestyle of modern consumers. Building on the concept where a ‘home’ means much more than just a living space, the concept aims to create ‘Multi-Function Spaces’ that are cleaner and safer for residents through innovative touchless sanitary wares, as well as anti-bacteria tile products. The company recently launched six ideas to create a dream space in order to occupy happiness in every personal space. The six designs include the “Private Lodge” Living Bathroom Collection, the “Clement Pearl” Walk-in Closet Bathroom Collection, the “Casa Panacea” Spa Bathroom Collection, the “Feast of Lives” Vibrant Kitchen Collection, the “Plant and Play” Outdoor Space Collection, and the “One More Drink” Private Bar Collection. The dream space styles follow three design elements that perfectly fulfill the happiness of living in a home: good health, relaxing atmosphere that creates peace of mind, and worry-free with quality products and services as well as one-stop service.

Mr. Anuvat Chalermchai, Head of Ceramics Business, SCG Cement-Building Materials revealed, “It’s been an extremely challenging year for businesses in Thailand due to the unexpected situations from the Covid-19 pandemic. Consumers had changed the way they live and behave fostered by the ‘New Normal’ standard, resulting in speedy adaptations by companies in order to keep up with the drastic changes. For COTTO, we have adjusted new product portfolios in response to accommodate the changing needs of consumers in terms of household products and living spaces. We put more focus on our modern target consumers: the ‘Dream Catcher’ group which we identified as individuals who constantly express themselves and their preferences. Although their daily lives are connected to the outside world or talking to their friends on the social media, they still like to spend the ‘Me Time’ in their private spaces. This target group views good health, free time and freedom as the most important values in life; as a result, they always look for their unique dream space. Based on this idea, COTTO has launched the ‘Fulfill Your Dream’ concept which highlights three elements: 1) Health and Cleanliness in a living space, 2) Mood Lifting Environment through individual designs that are handpicked for each preference, and 3) Life-Time Hassle Free from quality products and services.”

Mr. Anuvat continued, “Recently, in an effort to cap on the concept of ‘Fulfill Your Dream’, COTTO had launched innovative products that are promoted under ‘Health and Clean’ feature, such as the ‘Optimum Series’ fully integrated toilet with smart function, the ‘Hercules Curve’ sanitary ware used in tandem with Convenic, which comes with an automatic multi-functioned toilet seat that comes with a self-cleaning system to ensure utmost hygiene. Highlight products consist of ‘Touchless Sanitary Series’ equipped with the ‘Waving Sensor System’, the ‘Sensor Faucet Series’ that enable touchless use to reduces physical contact to the product and risk of germs, the ‘Grandis Series’, Hygienic Tile which is outstanding with beautiful natural pattern design and complete with anti-bacterial properties. Furthermore, COTTO has translated six sensational dream spaces to fulfill happiness, inspiration and living peace for residents with selected products which cater to discerning design needs. This include the ‘Mossa Series’ mosaic tiles that are distinctive with unique patterns and different textures in one sheet, the iconic ‘1HE Novo Series’ hexagonal mosaic tiles, the ‘Simply Modish’ sanitary ware, the ‘Sensation Series’, slim design wash basin, as well as the sleek award-winning ‘X-Posh’ faucet guaranteed by Reddot Design Award 2019, Germany. These are examples of ideas for interested homemakers to create their dream space for personal recharging or a variety of activities within the homes today.”

Six Dream Space Ideas to Ensure Happiness in the ‘New Normal’ Age

Casa Panacea - Revolutionize your everyday shower time into a relaxation treat. Rendering a warm, elegant and luxurious atmosphere, the design presents soft, light color tones. The bathroom wall is decorated with travertine stone patterned tiles while the floor is sleek with white hexagonal mosaics with added dimension from the French-style gold cutting lines, reflecting a perfect contemporary feel. Enhance your revitalization space with the same feeling achieved from a first-class spa with the multi-functioned toilet ‘Optimum Series’, along with the ‘Chloe’ bathtub collection showing off its impressive curve design complemented by Roman-style curved mirrors.

Private Lodge – Beyond an ordinary bathroom, this multi-functional space is suitable for modernists who like spending time doing several activities in the bathroom. The design focuses on the modern feel achieved by sharp contrasts of black and white hues and square edges of the furniture. Complete with the ‘Simply Modish Collection’ modern shape toilet, the ‘Sensation’ slim design wash basin and the sleek ‘X-Posh’ faucet collection, the living bathroom space exudes positive energy. With a long sofa or just by adding a chair, you can turn the bathroom into a space for chilling out with your favorite activities free of boredom.

Clement Pearl – With this design, your dream beauty space is achieved easily with an ideal walk-in closet, suitable for those who dress themselves with confidence, pay attention to details, and always choose the best things for themselves. Decorated with tiles with natural patterns, the room is trimmed with gold frames of the bathroom accessories. The space is divided by clear opaque glass sheets giving a classic-luxury and modern feels. The chosen sanitary ware for this room includes the ‘Hercules Curve’ used in tandem with the multi-functioned toilet seat ‘Convenic’ that comes with concealed cabling, answering the needs of function and flawless beauty.

Feast of Lives – A shared space for families and friends, designed as a concise co-living space with unique, fun mood and tone. The wall is decorated in aquatic blue and green hues, giving out a modern simplicity feel. A marble-patterned island bar plus highchairs, along with the arrangement of dining tables and chairs create a sharing and sociable space for everyone. The room is floored by the ‘1HE Novo Snowflake’ and the ‘1HE Novo Chain’ mosaic tile collections, resulting in a dynamic and unique pattern for this memorable space.

Plant and Play – An outdoor garden area for outdoor lovers to enjoy their activities such as planting trees, BBQ parties or craft activities. The space is designed with minimalist style highlighting natural sandstone color tone and decorated with the ‘Grandis Series’ hygienic tile which is outstanding with beautiful finish and anti-bacterial properties. A hand wash basin is provided in the corner along with the ‘Touch Faucet’ for ease of use in every activity. The area is separated into the indoor and the outdoor spaces with a large clear glass partition. The scenery around the house can be seen through the glass natural light can shine through to the house as well.

One More Drink – An indoor private bar that perfectly combines the modern and vintage Atmosphere. Using the backsplash bar shelves decorated with the metallic mosaic tiles ‘Mossa Series’, the bar is outstanding with a unique pattern. Enhance the sink area with the ‘Aqua Twins’ double-functioned faucet, which comes with a 3M water purifier to swap your pipe water into drinking water when needed. The space enables an enjoyable experience with your favorite drinks and a party with your close friends.

“The inspirations behind these six dream spaces are stemmed from COTTO’s determination to present the ‘Fulfill Your Dream’ concept tangibly. We aimed for the consumers to get inspired and take these ideas to create their personal space for relaxation and an assortment of activities in order to create happiness in their own ways at home. This is to promote wellbeing for the living through our quality-emphasized, diverse products under the COTTO brand. We also provide a team of experts to give customers consultation in creating all kinds of dream space using our products from bathrooms, kitchens, to designated outdoor spaces,” Mr. Anuvat concluded.

Interested homemakers in search of creating a dream space can obtain consultancy and purchase products at COTTO Life Store and COTTO Studio where full services from design to installations by experts are provided today. For quick, easy and convenient online shopping, please visit www.cottolife.com. See more details of all 6 Dream Spaces at https://www.cotto.com/fulfill-your-dream/concept