Sanpang-iam Kriangkrai, Innovation Director, is the first designer who paves the way and develops product design under the brand COTTO. She has also pushed Thai product for worldwide recognition for about 25 years.
The background of this skillful female designer started from her passion in art and her attention towards trends of design around the world. These result in the uniqueness she often puts into her creations. Sanpang-iam Kriangkrai also applies the idea of thinking forward to differentiate her products and to provide the best quality, for example, the sanitary ware 'Sofa So Good' which is different from other sanitary wares because of its furniture-like design and comfortable sensation like sitting in a living room, or the sanitary ware 'For All Series' which is suitable for children, the elderly, and the disabled, as a consequence, it has become recognized very well by Thai and foreign customers.
Although Sanpang-iam Kriangkrai is now on the front line of the design profession, her dream is still to create high-quality products and to push Thai products for international recognition with the concept of design differentiation. She strongly believes that "Thai people have potential not less than other countries, especially their idea, design, and production skills