MADE BY ITALY
For centuries, artists and designers from over the world have traveled to Italy to study works of the great Italian masters in the Renaissance and Baroque periods. Until now, Italian designs are still internationally appreciated and recognised as the top position in global design industry. Verve and creativity married with knowledge of techniques and materials are the key ingredients of a new world leading approach. Therefore, the phrase ‘Made in Italy’ does not only mean style, but it also represents a productive model combining flair typical of culture with the work ethics that have always characterised Italian manufacturing tradition.
If places are meant to serve particular function, Italy is definitely destined to become the capital of design world. Based on its traditional and expressive culture, Italy is rich with endless sources and inspiration for supreme designs. Decades after decades, Italian design houses have built unique characters for contemporary Italian design and have become the trendsetters for the industry in the global arena. From fashion to furniture, from automobile and gadget, Italian is home to world leading brands in various fields. Ceramic and porcelain tiles are not exceptions. With a constant commitment towards aesthetic research and technological innovation, design houses in Italy have achieved product and production excellence and have become more and more competitive in the international market.