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Today the competition is high and our products are often compared with ones from foreign brands, however, I always believe that actually Thai people are capable not less than others, including idea, designing ability, and skill of high-quality production. As Thai people, I want to create a product under a Thai brand that would become world-class product and global brand.

Sanpang-iam Kriangkrai, Innovation Director, is the first designer who paves the way and develops product design under the brand COTTO. She has also pushed Thai product for worldwide recognition for about 25 years.

The background of this skillful female designer started from her passion in art and her attention towards trends of design around the world. These result in the uniqueness she often puts into her creations. Sanpang-iam Kriangkrai also applies the idea of thinking forward to differentiate her products and to provide the best quality, for example, the sanitary ware 'Sofa So Good' which is different from other sanitary wares because of its furniture-like design and comfortable sensation like sitting in a living room, or the sanitary ware 'For All Series' which is suitable for children, the elderly, and the disabled, as a consequence, it has become recognized very well by Thai and foreign customers.

Although Sanpang-iam Kriangkrai is now on the front line of the design profession, her dream is still to create high-quality products and to push Thai products for international recognition with the concept of design differentiation. She strongly believes that "Thai people have potential not less than other countries, especially their idea, design, and production skills

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Good design should also be sustainable design which can serve the needs of customer (People), manufacturer (Producer), and help preserve environment (Planet). I always share this idea to young designers and I want to convey the message to the customers via my design.

Somnuk Komolsevekul, Product Development Director, is one of the front-line designers in product design profession and one of the founders of The Siam Sanitary Fittings Co., Ltd. who supervises the company's technology with the idea of sustainable design.

For around 22 years, Somnuk Kamolsevekul has played an important role in product design profession, thus, he does not only have a great deal of experience but also distinct ideas and high-quality works that prove his ability. He has won many product design awards both in Thailand and worldwide, for example, SHOWER MODULAR (MODULAR SERIES) and DEMARK/ GMARK 2009, HIMMAPHAN SERIES and DEMARK 2010, and LED FAUCET (Anti-Bacteria Smart Drain Series) and DEMARK/ GMARK 2010.

Somnuk's technique to create his work buds from the long experience in his profession, not to mention that he is a great thinker and developer who spends most of the time researching for new knowledge for product development. As a result, his design, influenced by the idea of "sustainable design," can completely serve the customers.

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Every product has its own story. Design, thus, has to begin with good information to meet consumer's needs. Moreover, it must distinguish itself from others and combine the cutting-edge technology to emphasize brand's leadership.

Wiriya Wattanayon, Design Supervisor of COTTO's Surface Covering, is an enthusiastic young product designer who won awards for best product design internationally.

Wiriya Wattanayon might not be a well-known name for general people, but among the designers, he is one of many young designers with outstanding achievements. He is not only recognized by Thai designers, but also well-known to foreign ones since he has won two international design awards: Design Excellence Award and Good Design Awards 2010 from Japan, from his tile designs, 'Motion Series' and 'Pop Retro Series,' that he had dedicated himself on research and supervision of every production process in order to create exquisite, durable, and high-quality mosaic tiles.

Wiriya's ability has been proven and guaranteed by the international awards, however, he never stops learning and experimenting new things to create and improve the quality of his works. The characteristic of his design is the use of material core for differentiation and employing new technology to create freshness of each design.